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About us
SkatePro – Where Action Sports Take Off
We are a passionate team of action sports enthusiasts dedicated to helping you pursue your passion, whether you're into scooters, roller skates, inline skates, skateboards, BMX, surf, or winter sports. We're here to support you every step of the way, offering expert guidance and the best possible customer experience.
Founded in 1996, SkatePro has grown from a small startup to a global leader in action sports, reaching over 4 million clients worldwide. With a diverse catalog of over 20,000 unique items, we provide the gear, accessories, and clothing you need to fuel your action sports journey—no matter your skill level. Our mission is simple: support, inspire, and grow.
We support the action sports community by being honest, professional, and genuinely passionate about what we do. We strive to deliver personalized customer service and localize our communication, ensuring that our clients receive the support they need in their native languages. Recognized by e-commerce trust marks in multiple countries, we take pride in our fast, reliable delivery services.
At SkatePro, we believe in inspiring new generations to take up action sports. We sponsor over 250 events each year and have our own team of more than 40 exceptional riders who are spreading the love for action sports around the world. Whether you're a seasoned pro or just starting out, we are here to encourage you to live your passion, build connections, and engage in positive, active lifestyles.
Giving back is a core part of who we are. For many years, we have dedicated time and resources to partnering with non-profit organizations around the globe, all focused on action sports. From bringing sports opportunities to children in less fortunate areas to supporting research on muscular dystrophy, and donating gear to communities in third-world countries with limited access to such resources, we are committed to making a positive impact through action sports.
As we grow, we remain committed to making action sports more accessible to everyone. Our reach expands over 40 countries worldwide, with our headquarters near the vibrant city of Aarhus, Denmark, where you’ll find our physical store and our very own skatepark.
Join us at SkatePro, where your passion is our passion. Together, let's support the action sports community, inspire new riders, and grow the sport we love. We support you—every step of the way.
Memberships and awards
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2x winner EY Entrepreneur Of The Year award |
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8x winner of the Danish E-commerce Award |
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Winner of the European E-commerce Silver Award 2015 |
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Trusted Shop (e-mærket) |
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Member of Dansk Erhverv (Danish Business Association) |
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6x Danish Gazelle award |
Reviews of SkatePro
 Verified Buyer |
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| "Totally satisfied. The we the people patrol sprockets are the best sprockets I've ran yet. I've ordered from them four times and everything gets here on time. All the way to San Diego" | |
| Brian Brown (San diego) | 03/20/2025 |
| Verified Buyer |
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| "The grip is fantastic" | |
| Robert Dorris (Shorewood) | 03/20/2025 |
| Verified Buyer |
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| "Awesome skates and fast delivery" | |
| J. Fitzgerald (Wilmington) | 03/12/2025 |
| Verified Buyer |
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| "Very good skates and fast delivery, recommended." | |
| Mikey Edie (Indianapolis) | 03/12/2025 |
| Verified Buyer |
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| "Sent it out quickly. Exactly as described" | |
| BRIAN FITZGERALD (Yucca Valley) | 03/11/2025 |
| Verified Buyer |
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| "Excellent service and extremely quick delivery. It was my first time buying from Skatepro, and I didn't realize the skis were shipping from Denmark. Despite the distance, these arrived to my home in US in under a week! (Also, sorry about Trump; I didn't vote for him)" | |
| William Dang (WYOMING) | 03/11/2025 |
| Verified Buyer |
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| "1st time buyer from SkatePro. Ordered 4 wheels for a Samsung Speaker System bc they didn’t have the replacement wheels. I’m praying that the SkatePro wheels will work, if not, I will send back promptly. I received the skate wheels within 7 days. They didn’t fit, too thick. Now I’m trying to get the return label and address to SkatePro. What a hassle. Never again, got to pay $22.+ ." | |
| Gilda Baise (Chesterfield) | 03/09/2025 |
Reply from SkatePro: Thank you for your feedback. We're sorry to hear that the wheels didn’t fit as expected. We strive to make our return policy clear and straightforward, and we understand that returning an item can be frustrating. Since the wheels were ordered for a specific purpose, we recommend double-checking the product specifications next time to ensure a better fit. If you still wish to return them, please contact our customer service team, and we’ll assist you with the return process. / SkatePro Team |
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| Verified Buyer |
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| "Not realizing this was an international purchase (Denmark) from my residence in the USA, I was concerned when my credit card flagged the transaction, which I then had to approve. Reddit seemed to indicate that this was a solid company, but I still wasn't positive. However, there was solid e-mail communication from the beginning of the order and through shipping with tracking so that was reassuring. After receiving the ski boots which were exactly as described in under a week, I can confidently recommend SkatePro to others!!! Great price, fast shipping (non-holiday in February), constant communication, excellent customer service! Thank you!" | |
| Greg j. (Concord) | 03/07/2025 |
| Verified Buyer |
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| "I thought they will ship from usa till I saw the tracking history, but I am very impressed that I got my items in a few days from Denmark!!! I will order from this site again." | |
| Ely M. (Rochester) | 03/05/2025 |
| Verified Buyer |
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| "It is crazy that as soon as I bought this I had a major accident after 30+ yrs of skiing! Have facial trauma and concussions but my spine is completely intact - THANK YOU" | |
| Ardalan Bazargan-Lari (Los Angeles) | 03/05/2025 |
